The goal of any marketing strategy is to convert a lead into a sale. Understanding the Buyer's Journey is the key to success in that strategy.
Sunday, July 26, 2020
Porter's Five Forces of Competition
Industry Trend Analysis is another key function of developing an effective marketing strategy.
Audience Research a key to digital marketing
Every marketing strategy, whether traditional or digital, begins with audience research.
Monday, July 20, 2020
SMART marketing
Digital Marketing is a relatively new concept but success relies on tried and true methods, including the SMART Model to determine objectives for any new campaign.
Understanding Digital Marketing
Traditional marketing tools served us well but with technology comes change and businesses have to adapt or get left behind.
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